Post by nadinenadine on Mar 9, 2024 19:39:45 GMT -8
All human beings can make mistakes, even those who are commonly recognized as geniuses. In fact, if there is one thing that human beings have in common, it is cognitive errors. So there's no point denying it: it happens to each of us to find ourselves stuck in a cognitive bias. How many Cognitive Bias are there ? Many, almost infinite and certainly often indefinite. As are their classifications, which change with the evolution of humanity. There are studies that have counted around 200. The most shared are: Ethnic bias. You tend to think better than people who are from the same ethnic group, than your own people. For example, if someone is from Campania, to cite a population strongly rooted in sharing origins, he will be inclined to give a plus to those who are from Campania like him. Anchoring bias. A cognitive error that offers value to the discussion at the start, taking preliminary assessments for granted. Not always actually applicable. Confirmation bias.
In this case the mechanism that leads to an error is that of selecting information: among these, only those that confirm the starting theses are evaluated. Egocentrism bias. The brain remembers the bad things but above all the good ones, especially when we are the protagonist heroes. A bias aimed at strengthening self-esteem, capable of remembering the events that lead to its improvement. Coherence bias. The behaviors of the past are distorted, resulting similar to those of the present. But the past is the past, while life is change: the river does not always flow the same and it is easy to Loan Phone Number List misunderstand. A bias that is very easy to implement in marketing. Other interesting biases are those linked to desire ( wish biases ), to the impact of costs and losses ( cost biases ) or to the impact of the context in which the decision is made ( framing biases ). But there are several, all to be contextualized and even used within the Customer Journey as in the definition of Buyer Personas . The main mechanisms that cause Bias There are four main causes according to which Cognitive Bias are cataloged , divided into as many categories. In detail: Information excess: too much data simultaneously.
If the brain is flooded with information it is normal for it to struggle. A bit like when too much rain falls at once, containing it is impossible. Unless you take a shortcut. For the brain it means "emergency" and the emergency often leads to not taking the right path. Excess of information: too little. If the brain does not have enough data then it deals with what it has available. He often misunderstands, but because he doesn't have the elements to actually have an overall picture. Better to offer it to him, therefore, but without exaggerating with useless details. Rush. The moment the brain gets under stress, this is where it finds itself out of whack. Hurry takes time, they say. However, the brain is lazy, approximate by its very nature. Let's take this into account! Choice of data to keep and which to delete. We are caught between information to preserve and information to eliminate. Distortion of events is just around the corner if the right data is not selected. It is important for coherent communication to place emphasis where it is actually needed. creativity .
In this case the mechanism that leads to an error is that of selecting information: among these, only those that confirm the starting theses are evaluated. Egocentrism bias. The brain remembers the bad things but above all the good ones, especially when we are the protagonist heroes. A bias aimed at strengthening self-esteem, capable of remembering the events that lead to its improvement. Coherence bias. The behaviors of the past are distorted, resulting similar to those of the present. But the past is the past, while life is change: the river does not always flow the same and it is easy to Loan Phone Number List misunderstand. A bias that is very easy to implement in marketing. Other interesting biases are those linked to desire ( wish biases ), to the impact of costs and losses ( cost biases ) or to the impact of the context in which the decision is made ( framing biases ). But there are several, all to be contextualized and even used within the Customer Journey as in the definition of Buyer Personas . The main mechanisms that cause Bias There are four main causes according to which Cognitive Bias are cataloged , divided into as many categories. In detail: Information excess: too much data simultaneously.
If the brain is flooded with information it is normal for it to struggle. A bit like when too much rain falls at once, containing it is impossible. Unless you take a shortcut. For the brain it means "emergency" and the emergency often leads to not taking the right path. Excess of information: too little. If the brain does not have enough data then it deals with what it has available. He often misunderstands, but because he doesn't have the elements to actually have an overall picture. Better to offer it to him, therefore, but without exaggerating with useless details. Rush. The moment the brain gets under stress, this is where it finds itself out of whack. Hurry takes time, they say. However, the brain is lazy, approximate by its very nature. Let's take this into account! Choice of data to keep and which to delete. We are caught between information to preserve and information to eliminate. Distortion of events is just around the corner if the right data is not selected. It is important for coherent communication to place emphasis where it is actually needed. creativity .